Feasibility Analysis for Expanding Construction Chemical Business in Asia


We conducted a market assessment of a dry mortar European-based cement and construction multinational company planning to develop new Asia opportunities.


Our client, a well known European-based multinational company, wanted to see the potential and viability of expanding their business across Asia. Our client sought to evaluate whether the Asia market’s growth and size were feasible to operate a dry mortar business with a local partner.


YCP Solidiance performed extensive research on the Asian dry mortar market to plan the current and potential demand for the upcoming 3-5 years. Our team also made a list of top 10 prospective JV partners, in which we suggested our client with the top 3 prospective partners, supported with a strategic basis.


We conducted 70-80% research and analysis (on market data, the domain of potential partners, and the listed partners), 20-30% of in-depth strategic analysis to advise on JV possible partners.

Engagement ROI

Some dominant players in the market have been targeting Asia for marketing dry mortar. We gave our client a clear comprehension regarding the market’s growth outlook, landscape, and growth outlook for dry mortar in the next 3-5 years. We helped our client understand the top 10 potential partners’ capabilities to ease Asia’s go-to-market.